In early 2026 The Zetter Group is to expand its London portfolio early with the opening of its third hotel – The Zetter Bloomsbury.
The 68-bedroom townhouse hotel is set across six interconnecting Georgian buildings on Montague Street, directly opposite the British Museum.
It will bring The Zetter’s distinctive, personal approach to hospitality to one of London’s most storied and cultured neighbourhoods.
The Bloomsbury Orangery, above, and. below, one of the 68 bedrooms that range from cosy to grand
Award-winning designer James Thurstan Waterworth’s interiors draw inspiration from Bloomsbury’s literary and artistic heritage.
Antique finds, vintage lighting and rich textiles create an atmosphere that feels “like staying with a well-travelled friend”, balancing global sophistication with the warmth of a private home.
Rooms range from intimate Cosy Rooms to grand Terrace Suites with four-poster beds and sweeping garden views.
The ground floor will feature The Parlour, a relaxed cocktail and coffee space; The Orangery, a light-filled dining room overlooking the garden; and an outdoor terrace and BBQ area hosting seasonal residencies.
A gym and yoga deck complete the offering.
“This represents a natural evolution for us,” says Kevin Rockey, Zetter’s operations managing director.
“With The Zetter Bloomsbury we have captured something essential about the neighbourhood’s creative and intellectual character — a design rooted in history yet refreshingly contemporary.”
Positioned between Russell Square and the British Museum, The Zetter Bloomsbury will offer a private, residential-feeling retreat at the heart of London, where comfort, culture and character converge.
